London, 24 December 2021 – Playtech, the world’s leading gambling technology company, today announces the launch of two state-of-the-art Live Casino facilities, one in Michigan and one in New Jersey.
The simultaneous launch of the two Playtech Live Casino facilities has been done in collaboration with newly established partner, Parx Interactive under the “Play Gun Lake” brand in Michigan and long-standing partner, bet365 in New Jersey, and after receiving the relevant approvals from MGCB and NJ DGE accordingly. Both facilities represent the initial launch of Playtech’s entertainment-led Live Casino offering in the U.S. and the next step in Playtech’s strategic expansion in the U.S.
The cutting-edge studio in Southfield, Michigan has been developed to deliver a new standard in Live Casino experience. The initial launch comprises of classic Roulette, Blackjack and Baccarat live dealer tables as well as All Bets Blackjack which is based on Playtech’s leading scalable variant allowing an unlimited number of players to participate in a game. This initial offering will be followed by further launches including a sport led environment, a new arcade experience which offers a new way to engage on Live Casino, and the introduction of some of our leading Live Game Shows.
Both the Michigan and the New Jersey studio also feature Quantum Roulette Arcade. A key game in our multiplier roulette portfolio, Quantum Roulette has been tailored for the U.S. market to create a new arcade gaming experience. It is a double zero auto roulette table with a new 1000x multiplier, which is the first live multiplier roulette variant to be launched in both states, which is certain to deliver a truly entertainment-led experience.
Edo Haitin, CEO at Playtech Live Casino, comments: “This is a landmark moment for Playtech and our development in the U.S. and it is something we are all very excited about. We are humbly grateful for the warm welcome and support our teams have received from the Atlantic City and Southfield communities, and we are looking forward to becoming an integral part of these communities and contribute our part. The launch of the two facilities represents our core strategy of bringing our industry-leading studio standards to the U.S. whilst ensuring that Playtech Live’s most engaging and innovative products and technology are available to new markets and audiences. By partnering with Parx Interactive in Michigan and bet365 in New Jersey, we have been able to enter some of the fastest growing states in the U.S. and Playtech’s vision and drive for growth in these states has been well received by the local communities.
Launching two state-of-the-art studios across two regulated states in one day is not something I have seen done before, but I am incredibly proud of the entire Playtech Live team for stepping up to the challenge and producing not one, but two best-in-class Live Casino studios. By developing specially customized gameplay experiences for the U.S. audience, we are confident we will deliver an exceptional online experience to players in Michigan and New Jersey, and we are excited to continue our journey with further strengthening our Playtech Live offering with more leading titles and content in the coming months.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,400 employees across 24 countries.
Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
Playtech’s Financials Division, Finalto, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.